The Company

Luise Group is the result of the merger between J. Luise & Sons Ltd and Luise International.

The Luise family have been leaders in the yachting industry since 1847. The Company was founded by Joseph Luise, who became one of the forefathers of this elite industry when he established J. Luise & Sons, in the Italian city of Naples. Over the course of time, organic evolution of the market, and an increase in leisure boating in the ‘50s and ‘60s led to a larger client base with a growing number of vessels both in numbers and size and resulted in a rising number requests for professional assistance and services. In fact, the increase in tourism brought about a distinct rise in the quality of marine services available in the area, characteristic of the times when the famous English Lords would spend the winter in the wonderful climate of our coast. An entire industry developed around this growth to find suitable moorings and facilities.

J. Luise & Sons Ltd were involved in finding solutions for problems resulting from this growth in the development of the infrastructure including raising capital, with intermediaries, developing professional services and had considerable influence in developing legislation to support this burgeoning industry. They were conscious of the importance of tourism in the Bay of Naples, investing in initiatives that had not been possible in the past. With a keen understanding of the political climate, J. Luise & Sons realized that the port of Mergellina was too congested and no longer fit for expansion. The lovely bay of Posillipo was identified as a more suitable location for the creation of new moorings. J. Luise & Sons Ltd boast considerable technical experience for over a century developing the industry. The projects they were involved with included preparing a chain of landing spaces for superyacht visitors, extending throughout the coastline of Naples, Capri, Ischia, Miseno, ready to welcome international and tourist vessels with open arms. A projects were led by Luise Group with a sense of tenacity and enthusiasm to develop the coastline has been much admired. The original purpose of these projects has not been forgotten. Case in point was the request made to by the Ministry for Maritime Defense to organize logistical services for the handling of the maritime area of the Olympic Games in 1960 which included the installation of fuel lines. In 1973, J. Luise & Sons led during the period by brothers Rismondo, Tomaso and Vico, consolidated their experience to create the first superyacht mooring facilities in the center of the city of Naples. Following this great success they transferred their vast experience to the prestigious island of Capri and the fertile island of Ischia.

The mutually beneficial merger in 2003 between the two companies, once competitors, marked the beginning of Luise Group that has become one of the strongest partnerships in the yachting industry world today! The location of Mergellina Marina in the heart of the Mediterranean, and little more than a day’s cruising from the French Riviera and Greece, made it an ideal location for charter guests and large yachts to sit and carry out operations, such as turnovers of guests, refueling and provisioning not to mention all while in the heart of the beautiful city of Naples and its surroundings. Our marina can accommodate superyachts up to nearly 100M LOA. After the unification, Luise Group identified new challenges to undertake, starting with the creation of Sardinia Yacht Services, with its two offices based in Porto Cervo, strategically located to assist the growing number of superyachts calling on the island.

This project was followed by the creation of Luise Group Rome, with an office in the Ostia Marina in Rome, a short 15 minute drive from the international airport of Fiumicino and half an hour from the heart of the Capital city. Looking further a field once again, and after identifying a great demand from the superyacht industry, Luise Associates Sicily was established in 2005. In 2006 Luise Associates & Co. Riviera was established, in Sanremo, to serve the entire the Ligurian Coast, including the ports of Portofino and the Cote d’Azur. Our presence in the Western Med was completed with the addition of Corsica Yacht Services.



The Man behind the success

The men behind the Company, have always been prepared for, and sensitive to, public development. In chronological order the following people have been an integral part of the Company: Paul Luise (1787 – 1859), Joseph Luise (1818 – 1891), Salvatore Luise (1862 – 1944), Francesco Luise (1872 – 1939), Giuseppe Luise (1890 – 1965), Rismondo Luise (1924 – 2002) including present directors, Tomaso, Paolo, Giuseppe, Fulvio, Massimo and Francesco Luise.



The current directors of Luise Group, Tomaso, Paolo, Giuseppe, Fulvio, Massimo and Francesco Luise have followed their forefathers footsteps, with the goal of strengthening the company and giving the highest of quality assistance to all of the superyachts that now cruise the Mediterranean. Joseph Luise founded of the firm J. Luise & Sons Ltd in 1847 after sharing jobs in the harbour station with his brothers Paolo, Luigi and Vincenzo (who under their father Paul’s guidance organized the main activities which brought the Mercantile Port of Naples to life, dedicate himself to the tourist sector, specializing in yachts. History speaks for itself with many noted members of international high finance, lords, ministers, consuls thanking him for his work as a yacht agent and for his most appreciated and skillful guidance.Following Joseph came his son. Francesco was heir to (1872 – 1939) to the family business. Francesco was capable of leading the family’s firm; his charisma, his attitude in his relationship with people, and his professionalism , won him respect from many important clients. Amongst these were: Sir Thomas Lipton, Sir Donald Currie (Prime Minister of Queen Victoria) and Sir Winston Churchill to name a few, who were his guests numerous times.

Such friendships however created some problems for Francesco and his business. Accused of anglophilia he was denied permission to run his own maritime agency. As a result, J. Luise & Sons Ltd was forced to close down for four years, from 1940 to 1943. Prior to the closure Luise & Sons had already broadened their horizons, obtaining the exclusivity of supplying great steamers such as the Cunard Line, the Orient and Bibby Lines to name a few Francesco gained the title of Honorary Agent of many of the most exclusive Yacht Clubs around the world including the Royal Yacht Squadron of Cowes, the R. Thames Yacht Club, the R. Fort Yacht Club, the R. Mersey Y.C., and many others. Following the war and the forced suspension of activity, Giuseppe (1890 – 1965), patiently brought the family’s business back to life.. He officially re-opened in 1943, as J. Luise & Sons Ltd. Rismondo followed the traditions and the principles of his predecessors. He began rebuilding relationships with other countries, which had been devastated by the war with the goal of extending the company’s operations further afield. The young Luise also decided to concentrate on the company’s strengths separating the Maritime Agency from the other business units.



Prior to this enforced break, thanks to Francesco, Luise & Sons had already broadened his operative horizons, succeeding in obtaining the exclusivity of supplying great steamers in the Cunard Line, the Orient Line, the Bibby Line and others of the same level. Not to mention the title of Honorary Agent of many Yacht Clubs of international fame – Royal Yacht Squadron of Cowes, R. Thames Yacht Club, R. Fort Yacht Club, R. Mersey Y.C., and many others. After the long stand still of the war and the forced suspension of activity, Giuseppe (1890 – 1965), patiently brought the family’s business back onto an even keel. He officially re-opened in 1943, as J. Luise & Sons Ltd.

Salvatore Luise
(1862 – 1944)

Francesco Luise
(1862 – 1944)

Giuseppe Luise
(1890 – 1965)

Rismondo Luise
( 1924 – 2002)

Giuseppe Luise
(1950 – 2012)

Rismondo followed the traditions and the principles of his predecessors. He began rebuilding relationships with other countries which had been devastated by the war. The idea was to extend the company’s operations. Young Luise decided to concentrate on the company’s specialities, separating the Maritime Agency from the others. After Joseph came his son. Francesco was heir to (1872 – 1939) his spiritual inheritance. Francesco was capable of leading the family’s firm; his charisma, his attitude in his relationship with people, and his professional sense of detachment, won him respect from many important clients. Amongst these were: Sir Thomas Lipton, Sir Donald Currie (Prime Minister of Queen Victoria), Sir Winston Churchill who was his guest numerous times. Such friendships however created some problems for Francesco and his business. Accused of anglophilia he was denied permission to run the Maritime agency. As a result, J. Luise & Sons Ltd closed down for four years (from 1940 to 1943). In chronological order the following men have been part of the Company: Paul Luise (1787 – 1859), Joseph Luise (1818 – 1891), Salvatore Luise (1862 – 1944), Francesco Luise (1872 – 1939), Giuseppe Luise (1890 – 1965), Rismondo Luise (1924 – 2002) and present directors, Tomaso, Paolo, Fulvio, Massimo and Francesco Luise.
The current directors of Luise Group, Tomaso, Paolo, Fulvio, Massimo and Francesco Luise have followed their forefathers footsteps, in the ambition of strengthening the company and giving the highest of quality assistance to all the yachts and mega-yachts that now cruise the Mediterranean.

GEOGRAPHICAL AREA

Luise Group provides a wide range of services to our customers
in a timely and efficient manner. This is accomplished thanks to our highly professional and competent personnel, our comprehensive knowledge of Italy and last, but certainly not least, our commitment to provide our clients with the most competitive prices.. Luise Group’ most importantly offers complete and all-encompassing assistance, 24 hours a day, 7 days a week..

We are dedicated to providing a courteous and efficient service are proud that an ever growing number of clients rely on our services each year. We never lose sight of our main goal, our mission which drives us every single day, to provide attentive customer service in a professional and efficient manner at fair price.

Though based in Naples, Luise Group’ area of operation extends beyond its Neapolitan basin at Marina Molo Luise. In addition to serving the nearby tourist ports of Capri, Ischia, Stabia, Amalfi and Sorrento, we provide support to superyachts along the entire Italian coastline.